In recent years, we have witnessed a new phenomenon in our press. Some pages are added to our newspapers as classified ADVERTISEMENT pages, that have been attracted the attention of the readers. The purpose of this research is to study the impact of classified ADVERTISEMENT pages on reader’s reliability based on EVALUATION of the quality and quantity of these pages.The most appropriate this research is survey. In this study, the statistical population method is the visitors of newsstand in Tehran and readers of classified ADVERTISEMENT.Based on Morgan sampling, our sample includes 384 readers who answers our questionnaire with 25 questions.The research results show that the majority of readers of the daily classified ADVERTISEMENT select Hamshahri newspaper. Type of ADVERTISEMENT, number of ADVERTISEMENT pages and type of newspapers can effect the degree of audience reliability

Today, ADVERTISEMENT is an important part of all businesses. the use of false information in these ADVERTISEMENTs is always targeting consumers and rival traders. No doubt in these circumstances consumers need to be protected, however, it is not clear what kind of support and protection can be afforded for consumers and how they can be compensated? Can they terminate the contract, or they have to keep the goods and claim for compensation due to civil liability of the supplier? On the other hand, it is not clear what the liability of the media for propagating false ADVERTISEMENTs is and how consumers can make claims against the producer of false ADVERTISEMENT and what compensations are available to the consumers from them? False ADVERTISEMENTs may also be used against rival businesses as competing traders and make them lose their market. Here also the question is whether the rival trader has the right to claim compensation from people benefiting from the false ADVERTISEMENT for their losses.

Advertising on posters is meant making the subject in issue well-known and identified to the audience and to attract them to select, purchase, and/or follow up the case; considering the point that the audience enjoy an increased knowledge and consciousness nowadays, graphic designers should have a more specific performance to this effect and hence they are to take benefits of sociology and psychology disciplines, rational estimations, scientific findings and to find the correct and helpful strategy based on such information in order to catch the attention of audience that may lead to a subsequent achievement in the competitions. Therefore, a process of assessment of the audience and classification of them by such measures as sex, age groups, socioeconomic and political inclinations, needs, educational level, employment and revenues, social status e.g. whether they are from among general public or the elites, the position they take toward the message as opponents or proponents, as active or passive audience, and finally determination of the purposes sought by the message are introductory actions to be taken before an ADVERTISEMENT message is designed. One may discover the proper approaches to the creation of effective relation with the target audience through exciting the desired reactions, the identification of moral and ideas of each of the aforesaid groups. The research methodology of this article was based on some documents of artistic collections including a statistical universe consisting of about one thousand successful posters all over the world within the recent decade. The statistics obtained and the data collected are according to the artistic characteristics of the posters and the percentages presented are indicative of the rate of application of each ADVERTISEMENT strategy in the aforementioned posters. The concluding part of article includes a list of ADVERTISEMENT strategies helpful for all graphics designers: strategy of observance of simplicity, the strategy of frequency of poster repetition of uniform and similar elements, exaggerated expression of special feature, the strategy of distortion, the strategy of presentation of a reasonable excuse, the strategy of employment the reputation of famous characters, strategy of giving sense on the helpfulness of harmony with majority, the strategy of harmony with time acceleration and abstraction, the strategy of metaphoric and indirect expressions, strategy of symbolic expression (establishing symbolic relation), the strategy of the modern esthetics for an emphasis on written and visual communication, strategy of excitement of the dormant childhood by making childish pictures, strategy of creation of a felt need, strategy of forming and induction of new phenomena, excitement of sentiments, exhilarating and creation of funny sense, creation of fearfulness, strategy of attention to folklores, introduction of advertising character, strategy of using color attraction for an explicit and quick expression. For further explanation and clearance of the role of each of the said ADVERTISEMENT policies they are described with some detailed samples. The final result indicates the effect of the proper selected strategy in success of the assessed posters.

The rise of cultural studies in recent years has exerted far-reaching influence on the humanities researches, so much so that it can be claimed that this new methodology has revolutionized our conception of the object of the humanities scholarship. Cultural studies practitioners have reached beyond the conventional boundaries between high and popular art, thus covering new domains which in the past were considered to be outside the confines of the humanities scholar's work. Prominent amongst these new domains, are ADVERTISEMENTs. It can be argued that beyond the "neutral" and "innocent" appearance of commercial ADVERTISEMENTs, implicit discursive practices are exhibited that offer definitions of social reality and ultimately determine our subjectivity. Adopting an interdisciplinary cultural studies approach, this article analyses a typical ADVERTISEMENT from the national Iranian television network (about Haier washing machines) with the purpose of illuminating the mechanisms of the construction of feminine identity in contemporary Iranian culture. As such, the images of women in this TV ADVERTISEMENT are investigated from a feminist perspective, while also drawing on some psychoanalytical, sociological and semiotic concepts. The final part of this article offers a conclusion about the potentialities of cultural studies in the humanities.

Professional ethics in ADVERTISEMENT is about using ethical principles by media and evaluates its impact on audience knowledge, view and manner and information ethics studies the using the information in media. Depth interviews (Delphi) is used to extract the parameters of scholars, experts, academics, policy makers and practitioners of the advertising industry and content analysis of advertising messages through mass media is used to determine the adherence rates. The result of this research is codifying of 14 indicators which derived from 128 primary indicators, which can be used for the Professional ethic principles.

This article is concerned with women's representation in a Television ADVERTISEMENT. The main question posed here is the manner of representing a female's image so that her cultural reproduction leads to "symbolic annihilation" in the society.A great part of representations in the ADVERTISEMENTs depict women as stock cultural roles.In this article, we studied an ADVERTISEMENT which unlike other commercials represented women in new roles, and at the same time; in this form of representation we were encountered with a troubled woman.Thus, a subject (concept) of "Iranian modern woman" is constructed which corresponds, fully, to the "Iranian traditional woman" subject conditions.As a result, in spite of superficial transformations in women's life, the womanhood is still, accordingly, defined as "otherness of manhood".

Background: In this study, the nature of food commercials in children’s television (TV) wasmonitored and analyzed; simultaneously, the relationship between recalling TV food commercialsand children’s interest in them and in the consumption of the same food products was evaluated.Methods: A total of 108 h children’s programs broadcast on two channels (Two and Amouzesh) ofIslamic Republic of Iran Broadcasting (IRIB) media organization were monitored (May 6–12, 2015).Simultaneously, a cross‑sectional study using 403 primary schoolchildren (201 boys) in fourschools of Shirvan, Northeast of Iran, was executed. The children were prompted to recall all TVcommercials broadcast on IRIB. Meanwhile, they were directed to define in the list of recalledTV food commercials those were interested in and the commercials (food products) they actuallywere willing to consume.Results: Regarding the frequency and duration of broadcasting, food commercials ranked fifthand sixth, respectively. Fruit leather and plum paste were the most frequently broadcast foodcommercials. “High quality” (19%), “good taste” (15%), “novelty, ” and “message on nutritionalcomposition” (13%) were the most frequent messages used in promoting the sale of foodproducts, respectively. In addition, focus on “high quality/precision in the preparation of the foodproducts” was the most frequently used appeals in TV commercials. There was a significantrelationship between recalling TV food commercials and the interest in five out of eight of thecommercials (62.5%) (P<0.05). The relationship between recalling TV food commercials andthe interest in the consumption of the same food product (“Tomato paste B”) was statisticallysignificant for 12.5% of the commercials (P<0.05).Conclusions: TV food commercials do not encourage healthy eating. The current study providesconvincing evidence for policy‑makers and researchers to pay more attention to this area.

Today, commercial ADVERTISEMENTs are emerged all around the world. They include radio, TV, magazines and newspapers. As it is obvious, ADVERTISEMENT is considered as a live process, an economic activity, industry or profession, and also it is a part of media’s content. ADVERTISEMENT is a social organization which has no effect on the people, structures, culture and whole community. In this paper we have tried to investigate the reasons of the effects of ADVERTISEMENT on the amount and kind of production consuming by Iran’s girls and women from the view point of sociology. Commercial ADVERTISEMENT’s concept internationally, is to give information and massages to people, which has been produced in the 18s and 19s and specially 20s. In this study, we have used survey method, in which we have applied a questionnaire along with interview. The case studies are Tehran University students from the Northern Tehran unit. Case study was a group of girl students of the BA level of social science major; the number of students was 4000, which were selected randomly. In this study, the main aim is to realize that, whether ADVERTISEMENT would have effect on the women’s consumption; if so, to what extent it is. The aim of this study is to sociological investigation of effects of ADVERTISEMENT on the women consumption.